“Landing page” is a term that is commonly used in digital marketing. A landing page is basically a standalone web page, that internet marketers create to capture leads (email -ids) for the purposes of a marketing or advertising campaign. It’s on this page that a visitor “lands” from somewhere else (from a Google AdWords ad or Facebook ad or from some other page).
MBA case study or assignment question on Landing page:
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Make a landing page for a campaign that you are running for a Men’s fashion brand which has Diwali offer running in their brick and mortar stores. The goal of the campaign is to drive traffic to the stores for the Diwali offer. What are the 3 parameters that you will keep in mind to create a strong landing page. Mention any 2 best practices that you would follow to attain maximum return on investment for this campaign.
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