The website of a company helps visitors to know more about the company and its products. The content available on the website can help gain trust of a customer, and the design and also positively impact sales (Demangeot & Broderick., 2016). The website is like an online brochure for any business.
In this case, Kathmandu has a well-designed and well-structured website that can be accessed from any device – computer, laptop, smartphone. The pages also load quickly from any device, which is a sign of a good design, and also helps in SEO (Toonen, 2017).
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Besides product features and specification, various guides on how to buy and use the products should also be provided on the website.
The website should also clearly mentions what the company does, what its sells, where is it located, its business philosophy, its product returns and exchange policy, and should provide proper contact details so that people can contact the company if required. All of these inspire confidence in the company for any first-time visitor.
References
Edwin Toonen. Page speed as a ranking factor What you need to know.
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