Last year, reporters for the Associated Press attempted to figure out which jobs were being lost to new technology. They analysed employment data from 20 countries and interviewed experts, software developers and CEOs. They found that almost all the jobs that had disappeared in the past four years were not low-skilled, low-paid roles, but fairly […]
A lawyer helps people as well as businesses solve legal problems, understand rules and regulations, and ensure that the lives people lead are within the confines of law. Lawyers play many roles from arguing cases in court, to defending a persons or nations right to freedom, and working with business houses handling their legal matters. […]
Recent research shows that the young generation (post-1990) are very picky about Jobs and have very high expectations from it, basically reflection a change in their attitudes. Graduates don’t mind missing an interview, or turning down an offer, and have no qualms about quitting the job if the work is not to their taste. Here […]
A good work at home opportunity is direct sales. These are jobs where you can sell products directly to your own customer base and friends, such as Avon, Mary Kay, health products, Tupperware and the like and and create a real home business. Advantages The great thing about direct sales work from home is that […]
Everybody loves to travel but then doing all the bookings can be a hassle. That’s where travel agents come in handy. Now even you can become an online travel agent and make money from the comfort of your own home, setting your own hours, and being part of an exciting and dynamic field. It doesn’t […]
NMAT (NMIMS Management Aptitude Test) is the all India entrance examination for admission into management programs offered by Narsee Monjee Institute of Management Studies (NMIMS) Mumbai. NMAT is a Computer Based Test (CBT) administered in association of Pearson VUE, for admission to general courses in management (2 years duration) offered by NMIMS Mumbai. The pre-requisite […]
As per a recent study, here are the top five IT security threats that face big organisations… These all can be caused by that initial data breach, and that is why it’s so important for consumers & financial institutions to be cautious in this evolving threat landscape. Data Breach This may seem to be a […]
What are Input Validation attacks and why they can be dangerous? Learn more and ways to prevent these attacks. In Input Validation attacks, an attacker intentionally provides unusual inputs to exploit the loopholes present in the application. These attacks can be dangerous and are quite easy to implement. They do not require any tool or […]
Courses Offered By Cyber Security Training Companies… Cyber Security Training Company, The Hacker Academy, Develops a Complete …DigitalJournal.comWith lessons in courses including Ethical Hacking, Penetration Testing, Reverse Engineering, and Digital Forensics, there's something for everyone. Our Role Based, Security Awareness training program is specifically designed for each and every employee …and more »
For infosec career success, do security certifications trump all?
But given the scarcity of qualified IT security pros, how much do security certifications matter for those looking for good jobs and better salaries? A new survey shows that the average information security salary is on the rise and that security …
For most students, the traditional part-time job is still the best way to earn some xtra cash, and also earn some valuable experience in the mean time. For example, working part-time at ‘Mac Donalds’ is a great experience for a youngster as it teaches you about client interaction & servicing, working in a team, working […]
Selling online is EASY – we small businesses have all the tools and services available to get it done. However, it’s challenging as you must do so many things right to sell online.
We’ve asked Carl Waldekranz, CEO and co-founder of Tictail — an online platform that allows individuals and retailers to set up virtual stores in minutes. to share his best practices for selling online – successfully.
Here’s his advice:
Start with your content. I’m honestly surprised at how often I come across an online store only to realize that product descriptions are inadequate, photos are grainy and poorly-lit, and important information like return policy, measurements, and product quality are nowhere to be found.
Make sure at the very least your online presence lives up to the following:
Store description. Be informational – Where are you? When were you established? How can one get in touch? Be emotional – Why did you start your business? What sets you apart from competitors?
Products. At least 3 product images of varied detail, scale, etc. A solid product description highlighting what the product does, the quality of the product, its benefits, and a written description of what the product looks like. Assume the customer knows nothing about the product – written words can serve to amplify the details of images.
Return policy, terms & conditions, and shipping info. Remember that content is also the first step to great SEO and directing more traffic to your store. By adding information about your category and craftsmanship, you’ll rank higher in organic search.
Find your neighbourhood online
Always remember – you’re not alone. There are millions of small businesses like yours to be found online, whether on forums, marketplaces like Etsy and Ebay, or on social media like Instagram, Twitter or Pinterest.
The first step is to identify your common denominators. That is, what are the words (or even better, #hashtags) that define your category. Next, start browsing these communities and reach out to your peers. Sometimes it can be as simple as “following” them and hoping your store will catch their eye and they’ll follow back. Other times, it might be a good idea to incentivize – perhaps select followers can get their first purchase for free with a unique discount code to share with their own followers. By interacting with fellow merchants, you have the opportunity to expose their customer base to your own store! Keep in mind, however, to always be personal when reaching out and learn to take no for an answer – a bad reputation spreads quickly online.
Where advertising fails, retargeting can work much stronger. By adding a small script to your website, your retargeting partner is able to serve ads to your site’s visitors after they leave. These ads appear on sites like Facebook, for instance. Retargeting is the holy grail of buying traffic because you already know that they’re interested in your product. I highly recommend Perfect Audience to get your lost visitors to return.
Don’t forget your existing customers
Did you know that existing customers are often four times more likely than new visitors to make a purchase? That’s why it’s important to build a relationship with them, to let them know when new products are available, and to bring them in on your new campaigns before everyone else. Retention Grid is a great tool to communicate with existing customers via email.
Make it personal
Finally, I think that it’s very important to not forget the personal nature of the relationship between your brand and your customers. Small things like including a special gift, using a unique wrapping paper, or including a personalized “thank you” note in the package go a long way in making an online purchase feel so much more enjoyable and rewarding! This is also a great opportunity to ask for feedback and promotion – asking customers to share a new product on Instagram if they were happy with their purchase, for example.
The post Advice From An Ecommerce Geek: 5 Best Practices Every Online Seller Should Follow appeared first on SmallBizTechnology.
Pharming Definition: Learn about this scamming practice and how it differs from a phishing attack. This is another method, besides Phishing that is used to obtain access credentials, such as user names and passwords. To safeguard against these attacks, you need sophisticated anti-pharming measures; just using Antivirus software and spyware removal software cannot provide 100 […]
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