‘Market segmentation’ essay, assignment, example case study


Market segmentation is the method of dividing a consumer or business market into sub-groups of consumers (known as segments) based on particular traits/characteristics.

Students are commonly asked to do essays, assignments, case studies on Market segmentation.


Describe advantages of market segmentation

You are assigned a task to assist a Digital Marketing expert, who is setting up an online course for marketing professionals, fresh graduate and others pan India. Identify and explain the market segments (at least 3) you will recommend. Give example of at least one segment.

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