Category: News

Top Mumbai schools ‘fee hike’ articles

In the last few months, activists and parents of students from Mumbai/Maharashtra schools have been holding massive protest rallies against exorbitant fee hikes. Here are the top articles related to ‘fee hikes’ in Mumbai schools. 70 Students expelled from UNIVERSAL HIGH SCHOOL (Mumbai) for protesting fee hike Seventy students of Mumbai’s Universal High School (Dahisar) […]

What is Bluejacking?

Bluejacking is a relatively new term that describes the act of sending an anonymous message to other Bluetooth equipped devices such as mobile phones, laptops, printers, cars, and Personal Data Assistants (PDAs). To date, mobile users have primarily Bluejacked others in their general proximity for friendly purposes. Bluejacking is possible because Bluetooth technology is open to receiving communications within the device’s effective range in the 2.4 GHz frequency band. How does Bluejacking Work? If a device is Bluetooth enabled, it can send or receive Bluejacking messages. The message is sent anonymously from the sending device to those who are in […]

Advice From An Ecommerce Geek: 5 Best Practices Every Online Seller Should Follow

Carl Waldekranz - TictailSelling online is EASY – we small businesses have all the tools and services available to get it done. However, it’s challenging as you must do so many things right to sell online.

We’ve asked Carl Waldekranz, CEO and co-founder of Tictail — an online platform that allows individuals and retailers to set up virtual stores in minutes. to share his best practices for selling online – successfully.

Here’s his advice:

Start with your content. I’m honestly surprised at how often I come across an online store only to realize that product descriptions are inadequate, photos are grainy and poorly-lit, and important information like return policy, measurements, and product quality are nowhere to be found.

Make sure at the very least your online presence lives up to the following:

Store description. Be informational – Where are you? When were you established? How can one get in touch? Be emotional – Why did you start your business? What sets you apart from competitors?

Products. At least 3 product images of varied detail, scale, etc. A solid product description highlighting what the product does, the quality of the product, its benefits, and a written description of what the product looks like. Assume the customer knows nothing about the product – written words can serve to amplify the details of images.

Return policy, terms & conditions, and shipping info. Remember that content is also the first step to great SEO and directing more traffic to your store. By adding information about your category and craftsmanship, you’ll rank higher in organic search.

Find your neighbourhood online

Always remember – you’re not alone. There are millions of small businesses like yours to be found online, whether on forums, marketplaces like Etsy and Ebay, or on social media like Instagram, Twitter or Pinterest.

The first step is to identify your common denominators. That is, what are the words (or even better, #hashtags) that define your category. Next, start browsing these communities and reach out to your peers. Sometimes it can be as simple as “following” them and hoping your store will catch their eye and they’ll follow back. Other times, it might be a good idea to incentivize – perhaps select followers can get their first purchase for free with a unique discount code to share with their own followers. By interacting with fellow merchants, you have the opportunity to expose their customer base to your own store! Keep in mind, however, to always be personal when reaching out and learn to take no for an answer – a bad reputation spreads quickly online.

Retargeting

Where advertising fails, retargeting can work much stronger. By adding a small script to your website, your retargeting partner is able to serve ads to your site’s visitors after they leave. These ads appear on sites like Facebook, for instance. Retargeting is the holy grail of buying traffic because you already know that they’re interested in your product. I highly recommend Perfect Audience to get your lost visitors to return.

Don’t forget your existing customers

Did you know that existing customers are often four times more likely than new visitors to make a purchase? That’s why it’s important to build a relationship with them, to let them know when new products are available, and to bring them in on your new campaigns before everyone else. Retention Grid is a great tool to communicate with existing customers via email.

Make it personal

Finally, I think that it’s very important to not forget the personal nature of the relationship between your brand and your customers. Small things like including a special gift, using a unique wrapping paper, or including a personalized “thank you” note in the package go a long way in making an online purchase feel so much more enjoyable and rewarding! This is also a great opportunity to ask for feedback and promotion – asking customers to share a new product on Instagram if they were happy with their purchase, for example.

The post Advice From An Ecommerce Geek: 5 Best Practices Every Online Seller Should Follow appeared first on SmallBizTechnology.

Steganography

Steganography has gained a significant amount of press over the past several years when the technique hit the press as a possible method that many of the terrorists involved with the 9/11 attacks used to plan the operation. Similar to the use of encryption, steganography techniques have become one of the basic methods that organizations or individuals can keep information confidential for a given time frame. In many cases, although the technique can be deciphered or decrypted in a given time frame given sufficient resources, it can provide operational security for tasks that don’t require long-term privacy of the protected […]

Certified Ethical Hackers Of India

Lets take a look at some of the Certified Ethical Hackers Of India… Siliconindia.com The Certified Ethical Hackers Of IndiaSiliconindia.comFalgun has offered assistance to many agencies and companies by conducting workshops and seminars for colleges on ethical hacking and information security. He has solved many complex crimes and has created awareness about the information security …Security […]

Understanding Rubber Hose Cryptanalysis

Rubber Hose Cryptography refers to a file system in which multiple archives are encrypted and hidden on the same disk in a way that makes each archive appear to be the size of the entire disk. Rubber Hose Cryptography is often used to hide illegal or confidential information in an attempt to prevent theft or

How to Protect Your Computer on the Internet

The Internet is an ever present threat to your computer. Even harmlessly browsing through sites may get your computer affected with a virus or spyware without you even knowing it. As many dangers as there may be out there, you can easily protect yourself by taking a few simple steps. Routers and Firewalls First of all, if you don’t already have a router, it is recommended that you go and get one, even if you only have one computer in your home. A Router acts as the best kind of firewall, a hardware firewall. It protects you from all kinds […]

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